IN COLLABORATION WITH THE ARIZONA DEPARTMENT OF HEALTH SERVICES, MATTER PRODUCED TWO PHOTO AND VIDEO CAMPAIGNS WITH THE AIM OF BRINGING AWARENESS AROUND HOW YOUR BODY RESPONDS AFTER YOU DECIDE TO QUIT SMOKING. THE TWO CAMPAIGNS FOLLOW PATRICK, AN ACTIVE SMOKER, AND HIS QUIT JOURNEY.

CLIENT: ARIZONA DEPARTMENT OF HEALTH SERVICES/LAVIDGE

DIRECTOR: BRANDON BARNARD

DP: ALEX KLINE

PRODUCERS: KYLE GILBERT/HANNAH VANDEVENTER

EDITORS: ALEX KLINE/TOM J MCCOY

COLOR: ALEX KLINE/TOM J MCCOY

PHOTOGRAPHER: KYLE GILBERT