TASKED WITH CREATING A VISUAL CAMPAIGN THAT SHOWS THE IMPORTANCE OF THE YOUTH OF ARIZONA EXISTING IN A FUTURE WITHOUT NICOTINE, WE SET OUT TO TELL THE STORY OF TALENTED TEENS ACROSS THE STATE. THESE TEENS SPEND THEIR TIME PERFECTING AND PURSUING THEIR PASSIONS THAT KEEP THEM AWAY FROM PICKING UP A NEW ADDICTION THAT IS TAKING OVER THEIR GENERATION, VAPING. WE DOCUMENTED THE TEENS IN THEIR ELEMENT TO SHOWCASE HOW THEY KEEP THEMSELVES AWAY FROM BAD HABITS.

CLIENT: ARIZONA DEPARTMENT OF HEALTH SERVICES/LAVIDGE

DIRECTOR: BRANDON BARNARD

DP: ALEX KLINE

PRODUCERS: KYLE GILBERT/HANNAH VANDEVENTER

EDITORS: COLTON CASPER/TOM J MCCOY/GRAHM PRITCHARD

COLOR: TOM J MCCOY

PHOTOGRAPHERS: KYLE GILBERT/JAKE VANHEEL