WITH THE OPENING OF A NEW PROPERTY IN LAS VEGAS ON THE HORIZON, VIRGIN HOTELS NEEDED A VISUAL CAMPAIGN UNLIKE ANYTHING VEGAS HAD EVER SEEN. DRAWING INSPIRATION FROM MAD MAX AND VEGAS GLAMOR, THIS “GLAD MAX” CONCEPT WAS BORN. FOLLOW OUR HEROIN “RED” AS SHE HITCHES A RIDE WITH A COLORFUL CARAVAN THROUGH THE VEGAS DESERT TO THE NEW VIRGIN HOTELS VEGAS PROPERTY.

CLIENT: VIRGIN HOTELS

DIRECTOR: DEAN ALEXANDER

DP: MAZ MAHKANI

SR. PRODUCER: RONDA PARKER

PRODUCER: PIA LOUISE LAURITSEN

PHOTOGRAPHER: KYLE GILBERT/DEAN ALEXANDER

EDITOR: COLTON CASPER

COLOR: PARKER JARVIE